Our Solutions

Enrich Brand Communications with Copy Testing

truTube^TM measures Saccadic Engagement using real-world TV watching experiences with the ability to change channels, use DVR functions etc.

truWeb^TM measures Saccadic Engagement using real-world viewing experiences for display advertising, short-form video etc.

truReader^TM measures Saccadic Engagement and/or time spent with a print ad or other print copy.

truDrive^TM measures Saccadic Engagement by presenting outdoor advertising in a way that mimics a real-world experience.

truTune^TM technology measures respondent involvement to realistic radio listening experience

Explore Strategies to Optimize Packaging and In-Store Marketing Efforts

truShelf^TM uses life-sized HD screens and our exclusive Infinite Zoom examination technology to evaluate Saccadic Engagement with package designs, product shelves, in-store signage, POP displays and menu boards.

Examine Consumer Behavior In-Home and In-Store

truVu^TM utilizes eye glasses with a built-in HD (high-definition) and HFR (high frame rate) camera to record a consumer’s in-store shopping experience or any custom consumer experience (e.g within a vehicle, dealership or hotel lobby)

truUse^TM utilizes eye glasses with a built-in HD (high-definition) and HFR (high frame rate) camera to record a consumer’s product experience such as an IHUT or in-home diary.

truResponse^TM uses a patent-pending HD and HFR on-shelf micro camera to capture consumers’ Saccadic Engagement and facial activity while examining in-store displays or product packaging.