truResponse^TM

PTG’s truResponse technology gives a 360° view of a shopping experience and records consumers as they evaluate package designs, planograms, POP displays, and in-store signage.

The truResponse solution features a patent-pending HD and HFR on-shelf micro camera that uniquely captures consumers’ Saccadic Engagement and facial activity while examining in-store displays or product packaging. The unobtrusive micro cameras are strategically placed on product shelves, POP displays or LCD monitors and using proprietary facial recognition software, the cameras automatically record how many people view the test product, approached the test product, their Saccadic engagement level, and ultimately how long the shopper spent with the product.

To learn more about truResponse, please contact us at info@pretesting.com.