Saccadic Eye Motion Featured on Research Business Daily Report
My thanks to Bob Lederer of Research Business Daily Report for our recent discussion on Saccadic Eye Motion.
PTG’s patented Saccadic Eye Motion Recording system objectively measures cognitive response to marketing stimuli in real-world environments by uniquely capturing the eye’s tiny vibrations that are essential to determining consumer engagement and interest.
Unlike other nonconscious approaches available in the marketplace, PTG’s proven end-to-end research solution is fully supported by norms and passively conducted without respondents being influenced by intrusive biometric equipment.
We See What You Don’t!
The interview can also be found on RealTimes cloud.
Want to learn more about how PTG’s Saccadic advantage can be applied to your brand communications and in-store research programs? Let’s talk. 201.569.4800 or dan.morris@pretesting.com.