31 March 2016 / Posted in
TENAFLY, NJ – March 31,2016 – PTG, specialists in consumer engagement and nonconscious measurement techniques, announced today a groundbreaking new research technology that passively and simultaneously measures consumer behavior, engagement and emotion in real time.
As a result, marketers can now obtain shopper insights data that integrates the following four real-world behavior and emotional measurement approaches:
- Will shoppers stop to consider your product?
- How much time with consumers spend on your brand versus the competition?
- Are shoppers engaged with your packaging, display and/or POS?
- What is the emotional reaction to the shopping experience?
Imagine what companies can now do to increase consumer engagement with information that was never available to them before.
“We’re thrilled to have cracked the code on incorporating the key elements of measuring consumer behavior and emotion into a single solution,” announced Dan Morris, PTG’s President. “Our passive and unobtrusive technology provides brands with a fresh perspective on their in-store marketing performance by illustrating how their efforts are influencing consumers cognitively and emotionally to drive sales.”
About PTG
A leading destination for marketers, PTG specializes in consumer engagement and nonconscious measurement techniques. By revealing what consumers can’t articulate, PTG, through its patented technologies, translates its deeper understanding of human behavior into tactics that amplify creative performance, refine product marketing strategies and influence consumer activities.
Privately owned and headquartered in Tenafly, New Jersey, PTG is proud to be a partner of the world’s most enviable brands.
For more information and product demonstrations for your audience, please call 201.569.4800.
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13 August 2015 / Posted in
Tenafly, NJ – June 29, 2015 – PreTesting Group, specialists in consumer engagement and nonconscious measurement techniques, today announced the change of its name to PTG and the launch of a new, redesigned version of its website.
For over 30 years, PreTesting built its reputation by providing unique approaches to copy testing and packaging research that rely upon cognitive science and the company’s patented Saccadic Eye Movement Recording technology.
Today, operating under the name PTG, the company has expanded its commitment to understanding consumer behavior by releasing a collection of patented and patent-pending shopper research solutions that address both qualitative and quantitative client objectives. Easily deployed in-home, in-store and across the globe, PTG’s exclusive technology includes audio and video recording eyeglasses, on-shelf micro cameras, and life-sized store shelf simulators. To interpret the vast amounts of consumer data that is collected by these devices, PTG utilizes its proprietary data mining and video compiling software.
“This is a very exciting time for our company,” said Lee Weinblatt, Founder and CEO of PTG. “While the name PreTesting Group is reflective of a past that we’re all incredibly proud of, our business has evolved considerably over the past several years. In selecting the name PTG we maintain ties to our rich history as PreTesting Group, but we also open the door to more limitless growth.”
Coinciding with the company’s new name is the launch of a refreshed company website. “I am thrilled to unveil PTG’s new website featuring our expanded brand communications and shopper research solutions,” said Dan Morris, President of PTG. “The new site will serve as a valuable resource for individuals looking to learn more about our global capabilities and patented technologies.”
PTG’s new website will be updated on a regular basis with news of product launches, research insights, industry event activity, staffing announcements, and blog posts. The website will also provide social media integration and direct links to Twitter and LinkedIn where company updates will also be featured. The site will continue to be available at the company’s longstanding domain: www.pretesting.com.
About PTG
A leading destination for marketers, PTG specializes in consumer engagement and nonconscious measurement techniques. By revealing what consumers can’t articulate, PTG translates its deeper understanding of human behavior into tactics that amplify creative performance, refine product marketing strategies and influence consumer activities.
Uniquely qualified to measure visual information the brain wants, PTG’s patented Saccadic Eye Movement Recording technology inconspicuously captures consumers’ second-by-second engagement to advertising and marketing stimuli in highly contextual, real-world environments. The company’s comprehensive perspective and trusted interpretation of brand communications provide clients with the narrative insights needed to make smarter and better informed business decisions.
Privately owned and headquartered in Tenafly, New Jersey, PTG is proud to be a partner of the world’s most enviable brands. For more information, please visit us at www.pretesting.com or contact us at 201.569.4800.