Patents

PTG is highly regarded for its influential role in quantifying consumer engagement. For the last 40 years, our CEO, Lee Weinblatt, has developed over 100 patented technologies for marketing and advertising research. Lee was the original inventor of:

Consumer Eye Movement Recorder (1971)
Portable Consumer Eye Movement Recorder (1977)
In-shelf Shopper Monitoring Camera (1980)
Eyeglass Camera Recorder for Recording Reading Behavior (1982)
Life-sized Package Shopping Simulator (1983)
Consumer-driven Package Close-up Simulator for Computer Shopping (1983)
Real-world Magazine Reading Recorder (1983)
Silent Code for Tracking Viewer Exposure to Commercials (1993)
In-Home Decoder to Track Family Exposure to Commercials (2004)
Automatic recorder of consumer saccadic reaction to commercials, packaging and ads (2008)
In-Store Shopping Cart Tracking with Correlation to Actual Purchase (2009)
Micro cameras with auto-facial recognition for tracking in-store consumer purchase behavior (2009)
Auto-magnifier for online testing of prints ads and packaging (2009)
iPad eye movement recorder (2010)
Smartphone app for tracking consumer exposure to commercials (2010)
Affordable and portable Saccadic Eye Movement Recorder (2013)
Shopper glasses with auto product identification (2014)
First life-sized infinite close-up shopping interaction (2014)
On-shelf Saccadic Engagement and facial decoding microcameras (2015)