PTG’s truDrive solution allows advertisers to test their out of home advertising in a simulated environment. We provide the critical context needed to accurately assess the effectiveness of billboard marketing efforts by capturing consumer involvement, engagement and persuasion.
Respondents participating in a truDrive study are seated in front of a 60” HD screen monitor and told they are about to go on a simulated drive to test the visibility of highway exit signs under different weather conditions.
During the simulated drive, respondents experience areas of the highway with no advertising and areas with billboard advertising. As the respondent “drives”, billboards are shown at far, medium, and close distances for real world exposure. PTG’s patented Saccadic Eye Movement Recorder records second-by-second visual engagement with the out of home advertising.
To learn more about truDrive, please contact us at firstname.lastname@example.org.