Hello and thanks for stopping by the new PTG blog. For those of you meeting PTG for the first time, I would like to offer you a very warm welcome. For our legacy clients, welcome back!
At PTG, our piece of the consumer research pie is devoted to measuring human engagement. We specialize in patented consumer engagement and nonconscious measurement techniques that amplify creative performance, refine product marketing strategies and influence consumer behavior.
One area that sets us apart is our commitment to the study of cognitive processes. Specifically, the PTG team focuses on how the eye’s objective movements serve as a biometric indicator.
Since many people are unaware that the eye provides such incredible insight into human behavior, I thought I would kick off our new blog by sharing an independent assessment of the physiological concepts that are employed in our solutions.
In May 2013, the New York Times featured an OpEd called Vision Is All About Change written by Susana Martinez-Conde, Ph.D., a renowned expert in the field of visual neuroscience. I hope you find the article as fascinating as I do and I look forward to your comments.