PreTesting Group Changes Name to PTG and Unveils New Website to Reflect Expanded Global Research Services
Tenafly, NJ – June 29, 2015 – PreTesting Group, specialists in consumer engagement and nonconscious measurement techniques, today announced the change of its name to PTG and the launch of a new, redesigned version of its website.
For over 30 years, PreTesting built its reputation by providing unique approaches to copy testing and packaging research that rely upon cognitive science and the company’s patented Saccadic Eye Movement Recording technology.
Today, operating under the name PTG, the company has expanded its commitment to understanding consumer behavior by releasing a collection of patented and patent-pending shopper research solutions that address both qualitative and quantitative client objectives. Easily deployed in-home, in-store and across the globe, PTG’s exclusive technology includes audio and video recording eyeglasses, on-shelf micro cameras, and life-sized store shelf simulators. To interpret the vast amounts of consumer data that is collected by these devices, PTG utilizes its proprietary data mining and video compiling software.
“This is a very exciting time for our company,” said Lee Weinblatt, Founder and CEO of PTG. “While the name PreTesting Group is reflective of a past that we’re all incredibly proud of, our business has evolved considerably over the past several years. In selecting the name PTG we maintain ties to our rich history as PreTesting Group, but we also open the door to more limitless growth.”
Coinciding with the company’s new name is the launch of a refreshed company website. “I am thrilled to unveil PTG’s new website featuring our expanded brand communications and shopper research solutions,” said Dan Morris, President of PTG. “The new site will serve as a valuable resource for individuals looking to learn more about our global capabilities and patented technologies.”
PTG’s new website will be updated on a regular basis with news of product launches, research insights, industry event activity, staffing announcements, and blog posts. The website will also provide social media integration and direct links to Twitter and LinkedIn where company updates will also be featured. The site will continue to be available at the company’s longstanding domain: www.pretesting.com.
A leading destination for marketers, PTG specializes in consumer engagement and nonconscious measurement techniques. By revealing what consumers can’t articulate, PTG translates its deeper understanding of human behavior into tactics that amplify creative performance, refine product marketing strategies and influence consumer activities.
Uniquely qualified to measure visual information the brain wants, PTG’s patented Saccadic Eye Movement Recording technology inconspicuously captures consumers’ second-by-second engagement to advertising and marketing stimuli in highly contextual, real-world environments. The company’s comprehensive perspective and trusted interpretation of brand communications provide clients with the narrative insights needed to make smarter and better informed business decisions.
Privately owned and headquartered in Tenafly, New Jersey, PTG is proud to be a partner of the world’s most enviable brands. For more information, please visit us at www.pretesting.com or contact us at 201.569.4800.